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Sep 22, 2024
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MRKT 1600 - Consumer Behavior 4.5 Credits Offered: Online, Hybrid
Students will learn the concepts, theories, and principles of consumer behavior specific to how consumers acquire, consume, and dispose of goods and services. Factors that impact this behavior will be explored including marketing, psychology, and economics.
Lec: 4.5 Lab: 0.0 Cr: 4.5
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