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Sep 22, 2024
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MRKT 1010 - Principles of Marketing 4.5 Credits Offered: Online, Hybrid
Students learn core concepts and common practices specific to marketing including distributive fields, their functions and interrelationships. Topics include concept and strategies of the marketing mix; the application of marketing concepts in both consumer and business to business environments; and controversial marketing topics, including ethical challenges of advertising.
Lec: 4.5 Lab: 0.0 Cr: 4.5
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