MRKT 1210 - Retailing

4.5 Credits

Students learn the fundamentals of retail store organization and management, including store location, layout, buying, pricing operation, advertising, display and analysis associated with merchandise handling. When appropriate, area retailers are invited to discuss the actual application of various retailing activities, e.g. buying, advertising, and inventory control.

Recommended: BSAD 1010 or equivalent

Lecture Hours: 4.5
Lab Hours: 0.0
Internship Hours: 0.0
Clinical or Practicum Hours: 0.0

Course Objectives

Describe and explain the retail merchandising environment.
Explain the conceptual aspects of retail operations.
Describe the methods used in selecting a retail location; the exterior and interior design and layout.
Explain the merchandising mix, types of merchandise and alternative product mix strategies.
Describe the promotional and pricing aspects of retailing.
Identify the retailing opportunities presented in a global marketplace.

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