INFO 1327 - Social Media Management

4.5 Credits

In this course, students develop essential skills in social media management and digital content creation. Students create effective social media posts to help build a social media presence. Students manage a sustainable workflow starting with setting up a content calendar, managing posts and interactions, analyzing performance data, and optimizing post effectiveness.

Lecture Hours: 4.5
Lab Hours: 0.0
Internship Hours: 0.0
Clinical or Practicum Hours: 0.0

Course Objectives

Identify how to establish a social media presence
Investigate methods for interacting and engaging with customers on social media
Utilize technology tools to create a variety of content for social media
Develop a plan for establishing a brand, tone, and voice for a social media presence
Manage a content calendar for your social media presence
Evaluate the performance of your content on social media to iterate and optimize the performance

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