ENTR 2050 - Marketing for the Entrepreneur

4.5 Credits

In this course, students will gain insights essential for marketing their entrepreneurial venture utilizing innovative and financially responsible marketing strategies. Students will develop an understanding of traditional and non-traditional entrepreneurial marketing strategies. Prepare marketing strategies with associated tactics to launch and sustain an entrepreneurial venture.

Lecture Hours: 4.5
Lab Hours: 0.0
Internship Hours: 0.0
Clinical or Practicum Hours: 0.0

Course Objectives

Discuss the marketing principles that fit entrepreneurial ventures.
Examine marketing strategies that fit entrepreneurial ventures.
Develop a marketing strategy with associated tactics to launch and sustain an entrepreneurial venture.
Explore electronic marketing opportunities that fit entrepreneurial ventures.
Examine financial components for marketing strategies.
Discuss the integration of branding as it relates to an entrepreneurial venture.

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