BSAD 1000 - Introduction to Business

4.5 Credits

Students learn core concepts and common practices in the business environment. Practical learning experiences examine the challenges and opportunities in today’s business organizations. Students develop a portfolio in the exploration of business careers and academic planning. Topics include business ownership, ethics and social responsibility, entrepreneurship, marketing, management, human resources, legal and regulatory environment, economics, global business, operations, accounting, and finance.

Lecture Hours: 4.5
Lab Hours: 0.0
Internship Hours: 0.0
Clinical or Practicum Hours: 0.0

Course Objectives

Explain the role of business in society, the primary functions within a business, and external forces that affect business activities
Analyze principles of the marketing function in managing customer relationships
Describe the primary functions, responsibilities, and skills of effective leadership and management
Recognize the role of human resource management in planning, recruiting, managing, and engaging a workforce
Evaluate business opportunities through the practice of conducting a marketing mix and SWOT analysis
Develop skills in communication, working effectively in teams, and presenting in a business environment
Identify the role of the legal system in governing and shaping the climate for business
Summarize fundamental economic principles influencing the business environment
Examine sound accounting practices and accounting principles in making informed judgments about an organization’s financial health
Create a course portfolio representing exploration of business career opportunities and academic planning

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