MRKT 1202 - Direct Marketing Methods

4.5 Credits
Offered: Online, Hybrid

Students learn the practical application of direct marketing methods and techniques covering telemarketing, direct mail, television, newspaper, and magazines. Topics include creating and producing direct marketing messages, media analysis and selection, and operational management. This course is a practical, hands-on experience for business managers and marketers and a skill developer for the direct marketing professional.

Lec: 4.5 Lab: 0.0 Cr: 4.5

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