INFO 1327 - Web and Social Media Analytics

4.5 Credits

Students develop the skills necessary to spot social media trends and monitor web traffic for the workplace. Students learn the fundamentals of analytic tools and search engine optimization (SEO). Students practice skills related to using social media analytics and mobile analytics.

Lecture Hours: 4.5
Lab Hours: 0.0
Internship Hours: 0.0
Clinical or Practicum Hours: 0.0

Course Objectives

Describe the application of digital analytics principles.
Demonstrate how to navigate web and social media analytics.
Describe how to measure performance of landing pages and content.
Analyze how search engines index content.
Apply analytics in the context of social media.

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