Mar 29, 2024  
2021-2022 Course Catalog 
    
2021-2022 Course Catalog [ARCHIVED CATALOG]

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MRKT 1600 - Consumer Behavior


4.5 Credits
Offered: Online, Hybrid

Students will learn the concepts, theories, and principles of consumer behavior specific to how consumers acquire, consume, and dispose of goods and services.  Factors that impact this behavior will be explored including marketing, psychology, and economics.

Lec: 4.5 Lab: 0.0 Cr: 4.5


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