MRKT 1010 - Principles of Marketing

4.5 Credits
Offered: Online, Hybrid

Students learn core concepts and common practices specific to marketing including distributive fields, their functions and interrelationships. Topics include concept and strategies of the marketing mix; the application of marketing concepts in both consumer and business to business environments; and controversial marketing topics, including ethical challenges of advertising.

Lec: 4.5 Lab: 0.0 Cr: 4.5

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